Quick thought of the day: Let's talk about cover prices and page counts.
Why, exactly, are Marvel charging $ 3.99 for Secret Invasion, other than because they can get away with it? The book is a regular 22 pages, after all.
The competition's Final Crisis is $ 3.99 as well, of course, but that's got 30 pages per issue. That's a 36% page increase for a 34% price increase. Seems a helluva lot fairer than a 34% percent price increase for a 0% page increase, from where I'm standing.
So, in some respects, DC Comics clearly does win this summer, after all.