Marvel Comics' 5-page election tie-in:
Can you spot the difference?Guess which candidate won the nomination. I'll spoil it for you: It was Obama. You know why? Because the other one doesn't exist.
I think this neatly sums up the differences between the two company's marketing and storytelling approaches.
2 comments:
I think I get your meaning but hope to not jump to a conclusion. Care to expound?
Well, DC did a half-arsed thing with some fictional candidates and sold 30,000 units. Marvel went all the way and used Obama, resulting in mass media attention.
Post a Comment