Thursday, January 15, 2009

Davis Brewster 0, Barack Obama 1

DC Comics' 80-page election tie-in:


Marvel Comics' 5-page election tie-in:

Can you spot the difference?

Guess which candidate won the nomination. I'll spoil it for you: It was Obama. You know why? Because the other one doesn't exist.

I think this neatly sums up the differences between the two company's marketing and storytelling approaches.

2 comments:

jason said...

I think I get your meaning but hope to not jump to a conclusion. Care to expound?

Marc-Oliver Frisch said...

Well, DC did a half-arsed thing with some fictional candidates and sold 30,000 units. Marvel went all the way and used Obama, resulting in mass media attention.