Friday, July 3, 2009

It’s the Budget, Stupid

Talking about Marvel’s price increases in his latest interview session at Comic Book Resources, Marvel Comics Editor-in-Chief Joe Quesada says:

[W]hen the exclusivity wars started, the price of talent just rocketed up because everyone was just bidding on people.

Perhaps this is the proper context to what Dan DiDio, executive editor at DC Comics, told Newsarama last November:

[…] I looked at my budget for 2009, and I understood what the challenges are going to be.

There’s been a perception in the last couple of years that DC Comics’ talent pool seems rather conservative compared to Marvel’s. Perhaps Marvel’s publishing arm simply has more money to throw after high-ticket talent.

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