Monday, July 2, 2007

Dank Dimension

Over at Newsarama, a blurb from Diamond Comic Distributors' Previews catalogue promoting the new Spider-Man storyline "One More Day" is quoted. And this particularly misguided attempt at snappy copywriting makes me cringe.

Black Cat, Mary Jane, and Aunt May?

Is it one of these ladies that take a dirt nap in the upcoming storyline ‘One More Day’? You heard it here, folks. A re-assuring voice and shoulder-to-lean-on is going to be taken out permanent-style in this four-issue storyline, which kicks off in Amazing Spider-Man #544 and Friendly Neighborhood Spider-Man #24. This body check is whipped up by war horses J. Michael Straczynski and Joe Quesada. Pain is promised. No tissues will be issued!

Who next gets thrown under the bus like the long-lost Gwen Stacy? Details are hard to come by, but what we do know is that there ain’t much joy in Mudville. Spidey’s gonna get left out in the rain again, and oh, how the tears will flow.
The dodgy syntax and grammatical errors aside, the utter tastelessness and lack of decorum at display here is quite remarkable. "Heading for the chopping block," "taking a dirt nap," "taken out permanent-style," "thrown under the bus," "there ain’t much joy in Mudville" - whoever wrote this thing obviously had a field day fitting as many distasteful (and moronic) synonyms for dying and death as they could into a handful of lines.

Now, I'm aware that Previews doesn't exactly have to compete with The New Yorker, but I'm still amazed to find this kind of train wreck in a reasonably professional, supposedly edited publication.

Don't they have editors over there?

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